The North American Securities Administrators Association updated a rule that seeks to bar many broker-dealer reps from using the title.
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The deal will fuel industry consolidation and add roughly 2,900 independent advisors managing some $285 billion in assets to LPL’s ranks.
JPMorgan said it has swapped out “equity” for “opportunity” in an effort to better reflect the program’s goals.
It’s the first significant move under new CEO Rich Steinmeier, who took over from longtime chief executive Dan Arnold in October.
The independent broker-dealer LPL reported $2.3 billion in net advisor loans last year, up a whopping 53% from 2023, per an SEC filing.
The organization dedicated to financial planning will engage an outside firm to help search for a replacement.
Groups like LPL Financial and SIFMA say the rule conflicts with the Regulation Best Interest framework.
The chief growth officer is at the forefront of preparing RIAs to grow their businesses and train advisors for the future.
The controversial enforcement actions have been called a “cash cow” by Commissioner Hester Peirce.
The $17 billion financial firm fired chief executive Dan Arnold for allegedly violating the company’s code of conduct.