advertising

Big Tech

Google Loses Second Round to Government in Monopoly Fight

Photo by Jonny Gios via Unsplash

The decision could reshape the economy of the internet — and it’s just one of several forces testing Google’s empire.

2 min read

Photo by Will Francis via Unsplash

Media & Entertainment

Advertising Industry Sweats a Recession-Spurred Pullback

The warnings come as the industry adapts to seismic shifts in technology — which means it may just have some new tricks up its sleeve.

2 min read
Photo by Anthony Quintano via CC BY 2.0

Big Tech

Meta Begins Testing its Made In-House AI Chips

Unlike the other six companies in the so-called Magnificent Seven, Meta’s share price is actually up so far in 2025.

2 min read
Photo by Sanket Mishra via Pexels

Social Media

Advertisers Worry Facebook May Become X

Advertising big wigs say they may flee Meta platforms if their brands appear next to toxic content. But where else would they go?

2 min read

Media & Entertainment

Advertising Agencies Consolidate in the Face of Big Tech

Photo by Wdstock via iStock

The transaction would create the world’s largest advertising agency — that is, if you don’t count Big Tech players like Google and Amazon.

1 min read

Photo via U.S. Patent and Trademark Office

Patent Drop

Snap Boosts Digital Ad Platform to Compete with Meta, TikTok

The company’s ad overhaul has largely worked in its favor based on its recent earnings report

2 min read
Photo via U.S. Patent and Trademark Office

Patent Drop

Snap’s Generative AR Patent May Target Developers, Brands

But Meta’s AI may have Snap’s beat “just in sheer volume” of data, one expert said.

2 min read
Photo via U.S. Patent and Trademark Office

Patent Drop

Meta Patent Could Make AI Both Personalized and Private

Tech like this could keep Meta’s models from prompt attack data slips — or at least give it some “thought leadership brownie points.”

2 min read

Patent Drop

IBM Advertising Patent Could Present Privacy Concerns

Photo via U.S. Patent and Trademark Office

IBM may want to use household appliances to track users and time ads.

2 min read

Photo via U.S. Patent and Trademark Office

Patent Drop

PayPal Behavior Tracking Patent Adds to its Advertising Bid

PayPal’s recent ad tech patent could track user behavior to better target deals.

2 min read
Photo via U.S. Patent and Trademark Office

Patent Drop

Snap Patent Adds to AR Ad Bet as Meta Shuts Down Spark AR Studio

Snap may want to use AR to help you redeem your next free coffee.

2 min read
Photo illustration by Connor Lin / The Daily Upside, Photos by Upklyak and Pikisuperstar via Freepik

Media & Entertainment

Does TV News Have a Home in the Streaming Era?

Big Tech loves movies, TV shows, and live sports. So why has it shown remarkably little appetite for the TV news business?

6 min read

Banking

Chase, PayPal Digital Ad Gambits Bring New Privacy Worries

Photo by Jan van der Wolf via Pexels

Unlike making a purchase on Amazon or eBay, financial transaction data gives a more complete profile picture.

2 min read

Photo via U.S. Patent and Trademark Office

Patent Drop

Oracle’s Metaverse Ad Tracker Builds Profiles on User Behaviors

The patent highlights the potential that artificial reality may have for immersive and native advertising.

2 min read
Photo via U.S. Patent and Trademark Office

Patent Drop

Mastercard Patent Speedruns AI Development

The company’s access to a vast well of user payments data could go a long way in creating far more powerful models.

2 min read
Photo via PayPal

Technology

PayPal Grows a New Ads Business

PayPal is harnessing purchase data to join the ever-growing list of companies with a new offshoot advertising business.

2 min read

Sign Up for The Daily Upside to Unlock This Article

Sharp news & analysis on finance, economics, and investing.