Advise boldly, invest wisely.

Get market insights, practice essentials and industry updates — all for free.

Millennials are gonna have to cut back on the avocado toast if they want that MRI.

For a long time, student loans were among the greatest financial burdens Gen-Y faced. But with the oldest of the cohort pushing 45 years, much of their debt has shifted to medical expenses, according to Northwestern Mutual. The insurer found there’s been greater urgency for millennials to pay off education expenses, and some have even benefited from loan forgiveness. Savage. But at the same time, millennials are also in their child-rearing years, which comes with a whole new crop of medical bills. Low-key burn.

We recommend splurging on that cortado before your next CAT Scan. #adulting

ETFs

Asset Managers Battle to Find ‘America’s Next Top Model’ 

Photo of stock charts
Photo by Jakub Zerdzicki via Pexels

It’s not just Tyra Banks who’s trying to find “America’s Next Top Model.”

The world’s leading asset managers are racing to create model portfolios — prebuilt asset allocations based on broad risk levels and investment goals — that are all the rage among financial advisors. Capital Group launched eight new models Wednesday, ranging from global growth to conservative income options, to compete with similar products from State Street and Dimensional Fund Advisors.

Cap Group said some 35,000 advisors are currently using its active ETFs and many of them were asking for the funds to be packaged into the premade portfolios, according to Scott Davis, Cap Group’s head of ETFs. Portfolio construction is handled by many advisors today, but some are simply prioritizing other areas. “They’ve a lot to juggle,” he said at a bell ringing ceremony at the New York Stock Exchange on Tuesday.

Don’t Forget to Smize

Advisors now allocate 39% of assets under management to model portfolios, up 7 percentage points from just three years ago, according to a December study by State Street. The portfolios free up time for advisors, and can even be customized to meet specific client needs. But it’s not just advisors who are singing their praises, according to the research:

  • About 85% of clients said advisors can focus time on what matters to them, and that advisors are more flexible with their needs when using models.
  • Some 9 in 10 clients also said advisors have more time to make better planning decisions.

Cap Group now has about $61 billion in AUM in models since launching its first product in 2016, according to a release. “ETFs are growing up in a world where advisory business practices and true financial planning are more the norm,” Davis said. “People are using models to scale their practices.”

That’s Fierce. Cap Group is also the world’s leading manager of active funds. All 22 ETFs that the firm offers, including all eight models, are actively managed. It’s a trend that is taking over the ETF industry bringing in approximately 26% of net flows in 2024, according to American Century. Of the more than 700 new ETF product launches last year, 77% were actively managed.

“The active universe is evolving,” Davis said. “[Active funds] can add value to the core of the portfolio, over and above an index blindly following a benchmark.”

Together with Betterment Advisor Solutions

There’s no reason to reinvent the wheel.

Like most other things in life — you can learn from the triumphs (or failures) of others.

That’s the ethos of Advisor Exchange, a new series brought to you by Betterment. Tom Moore, head of Betterment Advisor Solutions, will lead conversations with thought leaders from across the industry diving into topics like:

  • Making the mental leap from accepting all potential clients into developing deep expertise and owning a niche as your book scales.
  • The mindset needed to succeed as an operator — and how you can balance the dual roles of business owner and advisor (and the tradeoffs that sometimes come with it).

The series will boil down to one core goal: help you design a practice that works and scales for you.

Subscribe to the series at no cost to get access to the on-demand library and next live webcast on March 19th.

Cryptocurrency

Crypto’s Hot. So Are the Scams

Just like the Gold Rush of the mid-1800s, cryptocurrency has a bit of a “Wild West” reputation.

Financial scams tied to crypto are now among the greatest threats to retail investors, according to a new report from the North American Securities Administrators Association that surveyed regulators in the US and Canada. The worst of the scams appear on social media apps, and other sites, that victims often open multiple times a day, the researchers found. And while 22% of advisors said they allocated client funds to digital currencies last year, much of the crypto trading is done by investors themselves, meaning clients could easily fall victim to any number of scams.

“Crypto is largely unregulated, making it a prime target,” said Daniel Milks, founder of the RIA Fiduciary Organization. He said common red flags include promises of guaranteed returns, pressure to invest quickly, and hard-to-trace transactions.

Don’t Take the Clickbait

NASAA members are now spending the most time investigating scams perpetrated on social media apps. Crypto frauds on platforms such as Facebook, X, Telegram, WhatsApp, YouTube, TikTok, and Instagram are the most common. The research found:

  • Ads for illegitimate investment products incorporate seemingly professional images and videos, but the sellers are often not registered or licensed to deal in securities.
  • With the rise of artificial intelligence, regulators say scammers are using the tech to create and sell bogus trading bots and carry out account takeover scams.

“If something sounds too good to be true, it probably is,” NASAA President Leslie Van Buskirk said in a statement.

What Do You Meme? Cryptocurrencies, especially meme coins, can be alluring to people looking to turn a profit. But investors don’t always have a deep understanding of how they operate, said Said Israilov, co-founder of the RIA Israilov Financial.

“Meme coin prices are often manipulated by large insiders (aka crypto whales) who coordinate pump-and-dump schemes, and retail investors are left holding the bag,” he told Advisor Upside. “We often remind our clients to stay vigilant.”

Wealthtech

Digital Estate Planner Trust & Will Lands $25 Million in Funding

Photo of estate planning company Trust & Will
Photo via Trust & Will

Where there’s a will, there’s a way to help more clients.

Online estate planning company Trust & Will closed on more than $25 million in fresh funding this week, led by backing from Moderne Ventures, as well as investments from Northwestern Mutual and UBS. The San Diego-based company said the funds will help pay for new AI capabilities, and build out the company’s data infrastructure and new strategic partnerships.

“The majority of financial advisors still don’t have a digital estate planning tool, so that means the tens of millions of clients they work with may not have estate plans,” said Cody Barbo, Trust & Will CEO. The roughly half-dozen companies that offer digital estate planning tools have a market penetration of just about 15%, he added.

Read more.

Extra Upside

* Partner

ICYMI

  • Inflation with a Vengeance. More than half of US adults expect to feel a tighter squeeze on their wallets this year.
  • Americans Abroad. Clients are meeting with advisors to see how they can leave Trump’s America.
  • Ditching CRMs. Unsatisfied advisors are changing up their techstacks.

Advisor Upside is edited by Sean Allocca. You can find him on LinkedIn.

Advisor Upside is a publication of The Daily Upside. For any questions or comments, feel free to contact us at advisor@thedailyupside.com.

Sign Up for Advisor Upside to Unlock This Article
Market insights, practice essentials, and industry updates.